NFTs are a form of cryptocurrency, using blockchain technology to develop and maintain encrypted data that acts as a tradeable commodity like shares.
Kunis is the lead name on two projects, alongside husband Ashton Kutcher: a film (Gimmick) and animated 'TV' series (Stoner Cats).
Stoner Cats is the ultimate in disruption. It steps outside the walled garden of the TV conglomerates (heavily linked to the familiar big 5 of film) for financing and distribution. Bits of the NFT (non-fungible token) were sold at $800 for a total $8.1m. Buyers become theoretical owners of the show, which can only be viewed by NFT holders! They also get 2.5% of every future sale of their NFT fragment - with some initial resales already suggesting the value has soared to a total $80m!
It's a crazy idea, but one that has worked and takes the Kickstarter/Patreon model of audience engagement in production financing to a new level, including those fortnightly votes to determine the outcome of cliffhanger endings for the next episode. I'm sure the show will leak online, but that still probably won't particularly impact the increasing value of the trading NFT despite that literally devaluing the concept.
See this Bitcoin site for more (beware the plethora of ads encouraging gambling).
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