UK TV TRIES TO CHALLENGE NETFLIX with ITVX

I think it's probably far too late for this - OfCom blocked BBC-led proposals for a unified UK PSB TV streaming service years ago when it was already a tough landscape - but the commercial network ITV is having a go with ITVX.

Guardian, March 2022.

APRIL 2022 - OVERVIEW OF ANALYSTS CLAIMING NETFLIX IS DOOMED, Guardian

Some analysts say Netflix must become moreike the cable TV networks it has disrupted in the US, or the UK networks like BBC/ITV ... and offer news and sport.

'In the US consumers spent about $140bn on professional video content last year from cable content and theatrical admissions to streaming services and purchases of physical media. Streaming services account for about $30bn of that money; cable still takes $100bn but is still losing subscribers. From 2016 to 2021, pay TV lost more than 50 million adult viewers in the US and fewer than half of all US households will have a cable TV subscription by 2023, according to study by Insider Intelligence'

'The UK’s ITV recently announced a new streaming platform, ITVX, it hopes will be a “national champion” in the battle for British viewers​​ against the streaming giants. The media company’s overall content budget is expected to be £1.23bn this year . Netflix alone will spend 11 times that.'